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FrançaisSkin or Interior Fragrance, Scented Water, Eau de Cologne, Eau de Toilette, Eau de Parfum, Perfume Extract... These are terms you've likely heard before but perhaps never cared to define exactly. Now that you've decided to give your brand an olfactory identity, these words interest, intrigue, and concern you, possibly even causing some confusion. Because, we agree, even though all these options smell wonderful, it can be quite overwhelming. So, today's agenda: a little perfume guide carefully composed by the Quintessence Paris team to ensure this fragrant lexicon holds no more secrets for you. And to give you an idea of which option suits you best (though, of course, we are here to advise you)
Skin or Interior Fragrance, Scented Water, Eau de Cologne, Eau de Toilette, Eau de Parfum, Perfume Extract... These are terms you've likely heard before but perhaps never cared to define exactly. Now that you've decided to give your brand an olfactory identity, these words interest, intrigue, and concern you, possibly even causing some confusion. Because, we agree, even though all these options smell wonderful, it can be quite overwhelming. So, today's agenda: a little perfume guide carefully composed by the Quintessence Paris team to ensure this fragrant lexicon holds no more secrets for you. And to give you an idea of which option suits you best (though, of course, we are here to advise you)
Skin Perfume: An Intimate Link with Your Clients and a Showcase for Your Brand
As the name suggests, skin perfume is designed to be worn directly on the skin. It blends with the individual's natural pheromones, creating a unique olfactory signature for each person. For brands, this represents a valuable opportunity to forge an intimate bond with their customers. Not to mention that when a customer wears a brand's perfume, every social interaction becomes a potential showcase for that brand.
It's no surprise that most fashion houses today have their own line of perfumes. These fragrances allow them to reinforce their brand identity sustainably. Unlike fashion, which is inherently seasonal, perfume does not easily go out of style. A customer may tire of a fashion style or adopt irregular purchasing habits in terms of fashion, but they tend to regularly repurchase the perfume that suits them. Or they like to change it according to the seasons or their desires, in which case it becomes quite interesting for a brand to develop not just one but several perfumes (but that's another story, one thing at a time!). For some houses, offering perfumes also allows them to broaden their clientele because a perfume is generally more accessible than a luxury garment. This last argument also applies to interior perfumes, which are also an interesting opportunity for your brand and the reinforcement of its identity.
Interior Perfume: An Olfactory Signature to Diffuse Both at Your Clients' Homes and in Your Stores
Interior perfume, on the other hand, is designed to permeate the space, which involves a completely different approach from skin perfume in terms of creation. Its main asset lies in its ability to be diffused not only directly at your clients' homes but also within your store.
By choosing to create an interior perfume, you allow your brand to become part of your consumers' daily lives, thus associating your image with positive and reassuring feelings. And you can diffuse it within your sales space, creating a unique atmosphere that influences clients' moods and perceptions. For those who scent their homes with your fragrance, your store will offer a sense of well-being reminiscent of what they feel at home. Using an interior perfume can transform a simple store into an immersive and unforgettable experience. Moreover, the scent of a perfume can attract the attention of passersby from outside and entice them to enter even if they had not initially planned to do so (as shown by the example of Abercrombie & Fitch stores). Finally, interior perfumes are particularly attractive because they offer a wide range of variations: scented candles, perfume diffusers, room sprays, pillow mists, there's plenty to satisfy all your creative inspirations.
Whether it's for the interior or the skin (or both!), your fragrance is just waiting to be created, to win the hearts of your many consumers!
Scented Water, Eau de Cologne, Eau de Toilette, Eau de Parfum, or Perfume Extract: A Matter of Concentration
If you ever decide to venture into creating a skin perfume, you'll also need to choose between scent water, eau de toilette, cologne, eau de parfum, and perfume. Stay focused, we'll explain everything!
Scented Water
Scented water is a lightly fragranced water specially designed for babies and young children, characterized by its gentle formula, very low concentration (usually between 4 and 10%), alcohol-free, and hypoallergenic. An alternative to traditional perfumes particularly suitable for brands looking to position themselves in the children's products or services market.
Eau de Cologne
Traditionally, cologne has a fragrance concentration of 3 to 6%. It is often associated with fresh and citrusy notes. It is particularly appreciated for its lightness, subtlety, refreshing and invigorating effect, and its affordability as it is generally more accessible than other types of perfumes.
Eau de Toilette
Eau de toilette contains a fragrance concentration of about 5 to 15%. It offers a good compromise between lightness and intensity, present without being too strong, making it ideal for daily use and still quite affordable.
Eau de Parfum
Eau de parfum has a higher fragrance concentration, between 15 and 20%. It offers longer and more intense wear, making it the ideal choice for special events or moments when you want to stand out.
Perfume Extract
Perfume extract is a prestigious choice with its very high concentration, between 20 and 40%. Its intensity and longevity are exceptional: it can last between 8 and 12 hours, or even longer. Often associated with exclusive and high-quality compositions, the extract is considered the ultimate luxury product.
The Quintessence Paris Team Helps You Choose!
These different options allow each brand to find the olfactory solution that best matches its objectives, image, aspirations, and budget. If you're still hesitating between all these alternatives, don't worry, we can guide you. Our team brings together the expertise of perfumers and olfactory marketing professionals to imagine with you a perfume that will evoke all the subtleties of your brand while meticulously meeting your specifications.
