THE UNDENIABLE IMPACT OF PERFUMES ON SALES
Behind the somewhat obscure name of "olfactory marketing" lies a simple reality: no brand today can do without the power of smell when communicating with its clients.
+17%
increase in the general level of satisfaction in a location that is scented*
+26%
increase in sales in a shop with olfactory marketing
+28%
increase in emotional response observed*
*Consult the study : Mood Media 2019