Rendez-vous parfumé : Factory

Olfactory identity can be a major asset in creating a stimulating workspace that promotes well-being and performance. Factory has understood this perfectly. The company, specializing in designing office spaces to enhance the potential of brands and their employees, entrusted us with the mission of developing their custom olfactory signature. After all, Factory’s offices serve as a showcase of their expertise, where every element is thoughtfully crafted to reflect their unique, creative, and innovative approach.

For the founders of Factory, scent is not just an accessory, but an essential part of their strategy, which they now even recommend to their clients as part of their consultancy.

How does olfactory identity fit into this innovative approach to workspace design? How can a fragrance be crafted to express the company’s identity while being suitable for every employee? Should all spaces be scented or only certain areas (reception, rest areas, open spaces, meeting rooms, dining areas), and with what intensity? These are the questions Vanina Muracciole, the independent perfumer tasked with this project, and Nicolas Micaleff, co-founder of Factory, pondered before creating "Tabac d’argent," an elegant and comforting fragrance with woody notes evoking solidity, stability, and confidence. In an exclusive video, they reveal the behind-the-scenes process of creating this olfactory imprint, giving you the chance to discover the answers to these questions that you may also be wondering about.